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What is concluded by definition of consumer behaviour?
The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while they buy, by where they buy, how often they buy and how they employ certain products. Although this definition not only explains this thing but them goes additionally study for post purchase and estimate of the consumers.
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
Marketing strategy development
Based on a selected company, a student is required to conduct a systemic and detailed marketing plan of a new product offering. The effects of global warming are with us now. E
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
what are the segmentation characteristics or bases that presented bayer aspirin
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
prepare a marketing plan for any selected premium or branded product. the product may be physical products, services,or places
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
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