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What is comprised in green or environmental marketing?
Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to satisfy human wants or requirements, so that the satisfaction of these wants and needs arises, with minimum impact upon the natural environment. The products making green claims must state they are “fewer environmentally harmful” quite than “Environmental friendly”. Therefore green marketing must look at minimizing environmental harm, not essentially eliminating this.
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
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Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p
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For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
what type of co branding is Nike and Apple involved into?
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
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