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QUESTION 1
One of the key questions in determining the company situation analysis is to find out the firm's resource strengths and weaknesses and its external opportunities and threats. As a good strategist discuss the issues that you would look for in conducting a SWOT analysis
QUESTION 2
(a) What is competitive strategy?
(b) Sustaining differentiation is the key to competitive advantage. Discuss the differentiation strategy in achieving competitive edge
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