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Question:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition.
(a) What is "classical conditioning"?
(b) Use Pavlov's demonstration of conditioned learning in dogs to further clarify the concept of classical conditioning.
(c) Explain some of the strategies that marketers use, through using classical conditioning, to sell their products and services.
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Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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