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Question:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition.
(a) What is "classical conditioning"?
(b) Use Pavlov's demonstration of conditioned learning in dogs to further clarify the concept of classical conditioning.
(c) Explain some of the strategies that marketers use, through using classical conditioning, to sell their products and services.
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State the marketing communications tools There are five main marketing communications tools: advertising, sales promotion, public relations, direct marketing and personal selli
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