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Question:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition.
(a) What is "classical conditioning"?
(b) Use Pavlov's demonstration of conditioned learning in dogs to further clarify the concept of classical conditioning.
(c) Explain some of the strategies that marketers use, through using classical conditioning, to sell their products and services.
Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior
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Characteristics of Sellings oriented concept of marketing, Marketing Management
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