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What is buyer analysis in personal selling process?
Buyer analysis:
Before approaching any customer, sales force must understand what products prospects bought within the past, what types of products he is now utilizing and what are his attitude and buying routines towards the all products. Sales personnel must set sales goals and prepare draft for customer approach.
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explain the varius approaches that are followed by f m c g companies in test marketing
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
The following ratios have been compiled relating to Prince Corporation for the year ended 31st December 2009 together with comparative figures of the average industry. Addi
Choosing & Implementing Positioning Strategies
Explain Marketing Strategy for market leaders with example.
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
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Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
topic review on setting product strategy
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