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What is buyer analysis in personal selling process?
Buyer analysis:
Before approaching any customer, sales force must understand what products prospects bought within the past, what types of products he is now utilizing and what are his attitude and buying routines towards the all products. Sales personnel must set sales goals and prepare draft for customer approach.
explain the various approaches that are followed by FMCG companies in test marketing
Service-firm-sponsored retailer franchise system
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
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