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What is Brand Extension? Explain briefly.
Brand Extension:
A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a brand name consist of enormous appeal for consumer. This has stood the test of time and competition. It is derive force behind brand extension, that the power of one brand could be utilized to market other associated products.
To other driving force is the now day high cost of launching an overall new brand along with increasingly competitive escalating and market costs.This makes sound financial and marketing sense to keep going the inner force of a valued brand for new incarnatim cycle and also those in the prime of life.
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
Does marketing exisit solely to increase profit?
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
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Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
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Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
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