What is brand extension, Marketing Management

Assignment Help:

What is Brand Extension? Explain briefly.

Brand Extension:

A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a brand name consist of enormous appeal for consumer. This has stood the test of time and competition. It is derive force behind brand extension, that the power of one brand could be utilized to market other associated products.

To other driving force is the now day high cost of launching an overall new brand along with increasingly competitive escalating and market costs.
This makes sound financial and marketing sense to keep going the inner force of a valued brand for new incarnatim cycle and also those in the prime of life.


Related Discussions:- What is brand extension

Old concept or product oriented concept of the marketing, Old concept or pr...

Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process

Profit/loss, #questioahmed buys a plot of land for Rs.96000.He sells 2/5 of...

#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who

Miss, What is Blackberrys situational analysis and market position

What is Blackberrys situational analysis and market position

Determine the material price variance, Question: The Kaiserburger fast-...

Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A

Mcom, the various approaches that are followed by FMCG companies in test ma...

the various approaches that are followed by FMCG companies in test marketing

Consumer adoption process and its various stages, The consumer adoption pro...

The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li

What are the aims of marketing communications, What are the Aims of marketi...

What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a

Advesrtisi, Define and explain these concepts (reach and frequency).

Define and explain these concepts (reach and frequency).

The future of sevices marketing, understand the prospects for growth in glo...

understand the prospects for growth in global services

Video games, considering the concept of product life cycle, where would you...

considering the concept of product life cycle, where would you put video games in thir life cycle?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd