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Q. What is Advertising Budget?
Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that shows the total amount to be spent on advertising and list the way this amount is to be allocated. Advertising budget demonstrates how much is to be spent on promotional efforts and how this amount is allocated among different media and sales territories. Advertising Budget vary from company to company. A few companies spend large amount on advertising while there are companies spent very less amount on advertising.
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
describe different stages of channel design process
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Define the working of first barrier of exchange in intermediaries. The primary barrier for smooth exchange results by the fact which sources of supply and centres for demand ar
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