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Q. What is advertising ?
Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several products many brands are available in the market. Each company wants to improve the market shares. Now consumers dominate the market. Advertising is a significant means to influence the potential customer. It is a significant tool of marketing. Advertisement manipulates the customer attitudes and purchase behaviour. Advertisement raise brand-familiarity develop image and help the organization in increasing its market shares.
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Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
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Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
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