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Q. What is advertising ?
Consumer is the heart in every business. These days attracting and satisfying customers is more difficult than producing the goods. For several products many brands are available in the market. Each company wants to improve the market shares. Now consumers dominate the market. Advertising is a significant means to influence the potential customer. It is a significant tool of marketing. Advertisement manipulates the customer attitudes and purchase behaviour. Advertisement raise brand-familiarity develop image and help the organization in increasing its market shares.
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama
Breakeven Analysis Campbell Soups has set up a factory in Hong Kong at an estimated cost of $3.1 Million. In the first few years of operation, its product line will consist of du
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
T arget Market This is the collection or population of customers or consumers that an organization has in mind as the primary audience for its goods or services and to
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