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Problem 1:
(i) What is a marketing mix?
(ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life cycle?
Discuss your answer.
Problem 2:
Identify and show major factors to consider in pricing a new snack food product. The product will be distributed through a conventional channel of distribution from the manufacturer to food brokers, to retailers, to consumers.
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Define the marketing communications strategies Currently numerous definitions refer to an integrated perspective. This view has gathered momentum over the last 10 years and is
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Q. What is Advertising Budget? Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that sho
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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