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Problem 1:
(i) What is a marketing mix?
(ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life cycle?
Discuss your answer.
Problem 2:
Identify and show major factors to consider in pricing a new snack food product. The product will be distributed through a conventional channel of distribution from the manufacturer to food brokers, to retailers, to consumers.
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
various approches followed by FMCG companies in test marketing
Q. Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing, the seller engages in mass produc
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Y= P(1+(r/100))^t
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
case study questions to be answered.
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