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Question 1 Discuss the Visualisation strategy in advertising and the components of Visualisation strategy
Question 2 Describe the elements of execution of advertising in brief
Question 3 Explain the persuasion techniques (any 10) used in advertising
Question 4 Describe the Tools and Techniques(any 10 ) of Sales Promotion in brief
Question 5 What is a full service agency? What are specialist agencies? Why are they needed?
Question 6 Discuss the following theories of Advertising-
A publisher sells books to Borders at $12 each. Borders prices the book to its customers at $24 and expects demand over the next 2 months to be normally distributed, with a mean o
developing a brief synopsis outlining the business and capitalisation strategies of Boeing and Airbus
Question 1: (a) Explain the term ‘framework agreement' in the context of public procurement. (b) Discuss the benefits of aggregation of some items in public procurement in M
Question 1: (a) You are required to identify the dimensions you would use to evaluate the quality of a product (b) You are required to identify the dimensions you would u
Question 1: Describe in detail the management processes in the SCOR model. Diagram and Definition of each process Ambit, Main aspects and functions of SCOR model
What do you mean by intermodalism? Describe the advantages of intermodaism. Intermodalism is "a system where by stand-sized cargo containers can be moved seamless among dissimi
Consider a supply chain network for a product with n supplier, m manufacturer, and p warehouse nodes. The unit shipment costs from supplier i to plant j are represented by cij and
explain the major inputs into the Material Requirement Planning system
who''s responsiblity to conform the requirement of the raw material
C alibrations logs Calibration ensures the safety and reliability of instruments which you use to get the exact test results. It is a form of quality assurance. To make sure
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