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Question :1
What is a consumer? List and describe them.
Question 2:
Explain in your own words what the consumer wants? Also list the four principle factors at when examining this issue.
Question 3:
Nowadays, manufacturers and companies speak of Business ethics. Explain why do marketing psychologist find such as irrelevant and list the three types of activities referred to as business ethics.
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
what ford needs to do to make sure it is sensitive to changes in the cultural environment in the country
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Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
Y= P(1+(r/100))^t
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
the equation s=p shows the relationship between the amount george saves from each paycheck george saves and determines how much of a 128 dollar paycheck george save
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
approches of test marketing in FMCG
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