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Question :1
What is a consumer? List and describe them.
Question 2:
Explain in your own words what the consumer wants? Also list the four principle factors at when examining this issue.
Question 3:
Nowadays, manufacturers and companies speak of Business ethics. Explain why do marketing psychologist find such as irrelevant and list the three types of activities referred to as business ethics.
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Marketing strategy development
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
"consumer mind is a Black Box"
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
the various approaches that are followed by FMCG companies in test marketing
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
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