What is a consumer, Marketing Management

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Question :1

What is a consumer? List and describe them.

Question 2:

Explain in your own words what the consumer wants? Also list the four principle factors at when examining this issue.

Question 3:

Nowadays, manufacturers and companies speak of Business ethics. Explain why do marketing psychologist find such as irrelevant and list the three types of activities referred to as business ethics.


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Assingment, Marketing strategy development

Marketing strategy development

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