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As the Marketing Manager for Proctor and Gambles Pet Nutrition and Care division you have been asked to consider launching a new dog food product in Mexico. What factors would you consider? Be sure to include how you would determine the price of the product, distribution channels, promotions, and campaign evaluation points
Read the case study Product RED. From the case study, discuss the reason of REDs success and its impact on consumer marketing. Include in your answer other companies that have b
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