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What Does Process of Crafting & Executing Strategy Entail?
1. Crafting & executing a company's strategy is a five-stage managerial process:
(a). Developing a strategic vision of where the company wishes to head & what its future product-consumer-market-technology focus should be.
(b). Setting objectives & using them as yardsticks for computing the company's performance & progress.
(c). Crafting a strategy to get the desired outcomes & shift the company along the strategic path that management has charted.
(d). Implementing & executing the chosen strategy efficiently & effectively..
(e). Monitoring developments & initiating corrective adjustments in the company's long-term direction, objectives, strategy or execution in glow of the company's actual performance, varying conditions, new ideas & new opportunities.
write an essay of approximately 1500 words in which you critically analyse and evaluate the value innovation strategy that sanlam opted for in their 2009 blue star financial advise
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