QUESTION

a) Top Mobile Company ltd deals in mobile phones. For the last two years, the company has been using traditional marketing tools like newspapers, pamphlets and radio to advertise its products. During a seminar the manager of Top Mobile Company Ltd, heard about the use of Internet in advertisement. The manager now wants to know more about one of the applications of Internet marketing, i.e. e-mail marketing.

i. Explain to the manager what is e-mail marketing.

ii. Also, elaborate how this marketing tool can benefit his business.

iii. The manager has decided to adopt e-mail marketing. List down the rules that he has to adhere to, if he wants to create a good image of his business in the consumer's mind.

b) Describe the different ways in which advertising can be used in order to promote a website.

c) Online advertising has added a dimension to advertising by introducing interactivity, low cost, personalization, long availability, and instant response possibilities. Explain each of the features of online advertising mentioned above.

d) What do you understand by the term viral marketing?