What do you signify by communication process, Marketing Management

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Q. What do you signify by Communication Process?

Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.

1) Source

2) Encoding

3) Message

4) Decoding

5) Receiver

6) Response/ Feedback

7) Notice

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