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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
Considering the concept of product life cycle, where would you put video games in their life cycle?
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explain the various elements of marketing process
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
place\distribution
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
what are the core marketing concepts?
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
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