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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
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Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
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Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
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Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
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