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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
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briefly expain trend describe the impact of the trend on the idustry
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
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marketing concept
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
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