What do you signify by communication process, Marketing Management

Assignment Help:

Q. What do you signify by Communication Process?

Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.

1) Source

2) Encoding

3) Message

4) Decoding

5) Receiver

6) Response/ Feedback

7) Notice

680_What do you signify by Communication Process.png

Related Discussions:- What do you signify by communication process

Marketing Management Philosophies, Characteristics of Sellings oriented con...

Characteristics of Sellings oriented concept of marketing, Marketing Management

Discuss the principles of market skimming, Question 1: a) What are the...

Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational

Marketingmanagementphylosophy, writedetailaboutmarketingmanagementphylosoph...

writedetailaboutmarketingmanagementphylosophy

Managing demand and supply of service, Question 1: Describe the types o...

Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag

Difficult to evaluate percentage response, Q. Difficult to Evaluate percent...

Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media

Determine the concept of elasticity of demand, Determine the Concept of ela...

Determine the Concept of elasticity of demand Decision-making point of view, though, the knowledge of only the nature of relationships isn't sufficient. What is more significa

Marketing, hstory of marketing

hstory of marketing

Describe the dimensions of service quality, Problem : As the marketing ...

Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

Using email marketing for non profit organization, oxfam used HTML in the i...

oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of

Brand equity, Brand E q ui t y: David Aakar described brand equity...

Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages