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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
explain the various approaches that are followed by FMCG companies in test marketing?
Milk consumption per day 1)250ml 2)500ml 3)1 litr 4)More than 1 litr
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how was the need for this product identified?
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brand personality of MacDonald
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