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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
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"consumer mind is a Black Box"
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The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
what is the relationship between 4ps of marketing mix?
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