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Q. What do you signify by Communication Process?
Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It is a circular process that means that there are a variety of steps one after the other. Marketing communication procedure has following stages/ elements.
1) Source
2) Encoding
3) Message
4) Decoding
5) Receiver
6) Response/ Feedback
7) Notice
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
What are the significant factors that have led to the success of Shoppers Stop?
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Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
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Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
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