What do you meant by total customer satisfaction, Marketing Management

Assignment Help:

Question 1:

(a) What do you meant by total customer satisfaction?

(b) How will customer safisfaction be measured?

Question 2:

(a) What will a loyalty programme reasonably do?

(b) Show whether customer loyalty is synonymous to profitability.

Question 3:

(a) What are the basic factors influencing the general pattern of consumption?

(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.

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