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Question 1:
(a) What do you meant by total customer satisfaction?
(b) How will customer safisfaction be measured?
(c) Explain the importance of customer value creation and discuss wayto enhance those value disciplines.
Question 2:
(a) What will a loyalty programme reasonably do?
(b) Show whether customer loyalty is synonymous to profitability.
(c) What are the pitfalls to avoid when selecting a loyalty strategy?
Question 3:
(a) What are the basic factors influencing the general pattern of consumption?
(b) Show the influences (apart from the marketing mix) that are likely to affect consumers' decision making when considering a medium size company specialising in PVC roofing system.
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
need of documentation in international business
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
the implementation of the marketing mix
a. Suppose Asset A has an expected return of 10% and a standard deviation of 20%. Asset B has an expected return of 16% and a standard deviation of 40%. If the correlation betwe
How should Shoppers’ Stop develop its demand forecasts?
What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble
Importance of the marketing in the development of the economy : In all developed countries of the world, marketing is considered to be the key of the economic activities for the
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Solving Customer Problems in Ways They Never Imagined
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