Question 1:

(a) What do you meant by the term typography and what is its main purpose?
(b) Differentiate between typeface and font using examples.
(c) Design knows many different movements. As shown in class, one of them was the Bauhaus. What are the characteristics of the Bauhaus?

Question 2:

(a) ‘Typography needs to stand out, attract and communicate properly'. Describe in detail what the fundamental ingredients to make the statement possible are.

(b) What are the ways of achieving contrast?

(c) Describe the difference between kerning, tracking and leading.

(a) What questions do you need to ask yourself when choosing a font?

(b) When choosing a typeface, there are objective and subjective factors that need to be considered. describe:

i. The subjective factors.
ii. The objective factors.