What do you meant by the term macro environment, Marketing Management

Assignment Help:

Question 1:

(a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept?

(b) How does the marketing concept differ from the sales concept?

Question 2:

A company's marketing environment consists of the micro environment and the macro environment.

(a) What do you meant by the term macro environment?

(b) List and explain key components of the macro environment.

Question 3:

(a) Describe the term market segmentation and outline the reasons why businesses would segment their market.

(b) Explain with examples the four main bases for segmentation in consumer markets.

Question 4:

(a) Define advertising and discuss on its role within the marketing mix.

(b) Explain the stages in an advertising campaign.

Question 5:

(a) Briefly describe the stages of marketing research process.

(b) Distinguish between primary data and secondary data and summarise the advantages and limitations associated with each.

Question 6:

(a) Define the term product life cycle (plc).

(b) With the aid of a diagram explain the different stages of the plc.

Related Discussions:- What do you meant by the term macro environment

Corporate communication plan, Question1 ‘A company requires a Corporate...

Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela

General marketing and marketing budget, 1. General Admin costs cover the ge...

1. General Admin costs cover the general running of the organisation. It includes rates, electricity and maintenance recovered from Council - see Income. 2. The high cost of a

Distribution, i want to know the type of distribution strategy that a compa...

i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?

What are the aims of marketing communications, What are the Aims of marketi...

What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a

Marketing function of the physical supply, Function of the physical supply:...

Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u

Answer, 58-48

58-48

What do you meant by total customer satisfaction, Question 1: (a) What...

Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation

Markets, Markets The concepts of relationships and exchange lead to th...

Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark

Explain about the tangible goods, Explain about the Tangible Goods ...

Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the

State the methods of price fixation, State the Methods of price fixation ...

State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages