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Q. What do you mean by Vicarious learning?
The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.
Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie
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Question 1: As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decis
I need to write an Audit for Coca Cola for my integrated marketing communication class
how is service heterogeneity
Non Response Error: It is almost impossible to obtain data from each and every respondent covered in the same. There are always some respondents who refuse to give any information.
When converting management dilemma into research questions, what issues should be considered and why? Answer A manager when faced with a dilemma is surrounded by numerous
Construction Works Policy : Construction works policy has been designed to Indian Contractor who executes a civil construction job abroad. This policy protects the contractor from
INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f
Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient
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