What do you mean by vicarious learning, Marketing Research

Assignment Help:

Q. What do you mean by Vicarious learning?

The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from observing the consequences of others. For instance stores may make a big deal out of prosecuting shop lifters not so much because they want to stop that behaviour in those caught but rather to deter the behaviour in others. Likewise viewers may empathize with characters in advertisements that experience (usually positive) results from using a product. The Head 'n' Shoulders ad where a poor man is rejected by women until he treats his dandruff with an effective cure is a high-quality example of vicarious learning.


Related Discussions:- What do you mean by vicarious learning

Literature study, Literature Study i) Overview of the organization: ...

Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l

Difference between the estimated proportion small business, In 2009, Resear...

In 2009, Research New Zealand conducted a survey on small businesses in New Zealand. Small businesses were defined as enterprises with 19 or fewer employees. 501 small business

Examples of measurable standards, Porter -O Grady (2001,p.9) makes the stat...

Porter -O Grady (2001,p.9) makes the statement that "too many health professionals have an irrational conviction that there is something so mystical about health care that it defie

T, regression line drawn asY=C+1075x, where x was 2, and y was239, given th...

regression line drawn asY=C+1075x, where x was 2, and y was239, given that y intercept was 11

Qualitative research techniques called exploratory research, Why is qualita...

Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora

How can you explain information processing, Q: How can you explain Informat...

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Maslows need hierarchy theory, Q. Maslow's need hierarchy theory ? >>The...

Q. Maslow's need hierarchy theory ? >>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas >>Of the hierarchy example

Advance against incentives, Advance against Incentives : When the value of...

Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th

Steps in the marketing process, Q. Steps in the marketing process? Ther...

Q. Steps in the marketing process? There are a range of alternative models however that of AIUAPR which most directly links to the steps in the marketing/promotional process is

Explain the family decision making, Q. Explain the Family Decision Making? ...

Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd