What do you mean by trait theory, Marketing Research

Assignment Help:

Q. What do you mean by Trait theory?

Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess innate psychological traits (example novelty seeking, innovativeness, need for cognition and materialism) to a greater or lesser degree and that these traits can be measured by specially designed scales or inventories. For the reason that they are simple to use and to score and can be self-administered.

Related Discussions:- What do you mean by trait theory

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Literature study, Literature Study i) Overview of the organization: ...

Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l

Ethical and above-board approach in marketing research, Question 1: "De...

Question 1: "Decision makers and researchers usually use the ideas generated in secondary data as a very strong foundation to primary data design and collection. However, they

Sprite by Coca-Cola, What is Sprite''s product life cycle stage

What is Sprite''s product life cycle stage?

Service marketing, how is technology changing the nature?

how is technology changing the nature?

Post purchase evaluation, Post purchase evaluation The EKB model was ad...

Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of

Objectives-management of exchange risks, OBJECTIVES After studying this...

OBJECTIVES After studying this unit, you should be able to: 1. Explain the meaning of exchange rate; 2. Describe various types of exchange risk; 3. Discuss the meas

Model, model building is the essence of the operations research approach?

model building is the essence of the operations research approach?

Risk reversal, Differentiate yourself with disgracefully bold guarantees th...

Differentiate yourself with disgracefully bold guarantees that you're competition don't have the guts for. Most people are authentically honest, and if your service is what you say

Linear regression, Regression line drawn as Y=C+1075x,when x was 2, and y w...

Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages