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What are views of management philosophers about marketing?
Many management philosophers consider marketing to be the most crucial function of a business. Into a business organization, where the marketing division makes the revenues necessary for the survival and development of the firm, the finance department manages such revenues, and production with manufacturing department employ them to produce products and services.
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
factors infkuencing company strategy
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation. Y
detail note on pricing strategies of any product
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
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