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What are various perspectives to explain E-Commerce?
E-Commerce can be defined through various perspectives, which are given below:
a. Communications perspective
b. Business process perspective
c. Service perspective and
d. Online perspective.
Marketing strategy development
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
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Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
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Explain Henry Assael Model of buying decision behaviour along with the diagramn..
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Discuss about the combination of push and pull sales promotion strategies. Combination of push and pull sales promotion strategies Car dealers frequently provide a
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