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What are various perspectives to explain E-Commerce?
E-Commerce can be defined through various perspectives, which are given below:
a. Communications perspective
b. Business process perspective
c. Service perspective and
d. Online perspective.
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
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Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
factors influecing product mix
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
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