What are tools of product differentiation, Marketing Management

Assignment Help:

What are Tools of Product Differentiation?

Product Classification or Tools of Product Differentiation:

As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.

85_Tools of Product Differentiation.png

Tools of Product Differentiation

Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.

i. Convenience Goods: These are generally inexpensive items.

ii. Shopping Goods: Shopping goods comprises durable and semi durable items.

iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.

iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.


Related Discussions:- What are tools of product differentiation

What is operational crm?, Operational CRM technique is the element of Custo...

Operational CRM technique is the element of Customer Relationship Management that handles the actual interactions with customers, characteristically in the form of call centers, bl

Buying process, what is proposal solicitation in buying process

what is proposal solicitation in buying process

Derivative Differentiation, The derivative of a function is an important to...

The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity

Upward strech, what are the advantages of upward strech

what are the advantages of upward strech

What is maturity stage in marketing strategies, What is Maturity Stage in m...

What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along

Full market coverage, Full market coverage: here a firm concentrates on se...

Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples

Useful marketing planning tool, Question 1: a. What is a SWOT analysis...

Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n

Consumer buying behaviour, Consumer Buying Behaviour Markets (and thos...

Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods

Organisation of ad-agency on group basis, Q. Organisation of Ad-Agency on G...

Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd