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What are Tools of Product Differentiation?
Product Classification or Tools of Product Differentiation:
As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.
Tools of Product Differentiation
Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.
i. Convenience Goods: These are generally inexpensive items.
ii. Shopping Goods: Shopping goods comprises durable and semi durable items.
iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.
iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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4 p''s of marketing
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