What are tools of product differentiation, Marketing Management

Assignment Help:

What are Tools of Product Differentiation?

Product Classification or Tools of Product Differentiation:

As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.

85_Tools of Product Differentiation.png

Tools of Product Differentiation

Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.

i. Convenience Goods: These are generally inexpensive items.

ii. Shopping Goods: Shopping goods comprises durable and semi durable items.

iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.

iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.


Related Discussions:- What are tools of product differentiation

Acquisition valuation - punch products, Punch Products (PP) is a regional p...

Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify

#title.Draw the typical profile(s) of Shoppers’ Stop custome, Draw the typi...

Draw the typical profile(s) of Shoppers’ Stop customer segmen

Show the advertising effects on employment, Q. Show the advertising effects...

Q. Show the advertising effects on Employment? Effect on Employment: - Advertising has created together direct and indirect employment to various persons in the society. Thes

Marketing concept, explain the role of the process of marketing in business...

explain the role of the process of marketing in business

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

Discuss the main approaches to integration, Question 1: (a) Highlight w...

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

Deciding on the advertising budgets, Deciding on the advertising budgets:...

Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too

Headline - component of print advertising copy, Q. Headline - Component of ...

Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Product mix, The portfolio of products that a given organization produces f...

The portfolio of products that a given organization produces for market consumption is the product mix.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd