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What are Tools of Product Differentiation?
Product Classification or Tools of Product Differentiation:
As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.
Tools of Product Differentiation
Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.
i. Convenience Goods: These are generally inexpensive items.
ii. Shopping Goods: Shopping goods comprises durable and semi durable items.
iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.
iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
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