What are tools of product differentiation, Marketing Management

Assignment Help:

What are Tools of Product Differentiation?

Product Classification or Tools of Product Differentiation:

As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.

85_Tools of Product Differentiation.png

Tools of Product Differentiation

Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.

i. Convenience Goods: These are generally inexpensive items.

ii. Shopping Goods: Shopping goods comprises durable and semi durable items.

iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.

iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.


Related Discussions:- What are tools of product differentiation

State the objectives of marketing communications, State the Objectives of m...

State the Objectives of marketing communications Objectives of this module are to:   Examine concept of exchange in the marketing context;   Assess role of promotion in t

Approches in test marketing, what are thepproaches used by FMCG companies i...

what are thepproaches used by FMCG companies in test marketing?

Mgt222. e-commerce, U-Build-It Hardware Company is a chain of five stores s...

U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand

What are the several advantages of business to business, What are the sever...

What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste

Order issued by mrtp commission regarding unfair trade, Q. Order Issued by ...

Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive

Jaguar''s passage to india, #question.Tata Motors recently introduced the n...

#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a

Introduction stage - product life cycle, Introduction Stage Because th...

Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the

Discuss the formulation of sales strategy, Problem 1: Discuss the formu...

Problem 1: Discuss the formulation of Sales strategy in brief. Definition of sales Strategy Formulation of Sales Strategy Transportation Problem 2: Compa

Problem about Geometry, One side of a kite is 4 cm less than 3 times the le...

One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.

PEST ANALYSIS.., 3. Select any of the Godrej SBUs and undertake a PEST anal...

3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd