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What are Tools of Product Differentiation?
Product Classification or Tools of Product Differentiation:
As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.
Tools of Product Differentiation
Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.
i. Convenience Goods: These are generally inexpensive items.
ii. Shopping Goods: Shopping goods comprises durable and semi durable items.
iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.
iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.
Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
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Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
what are the notes?
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
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