What are tools of product differentiation, Marketing Management

Assignment Help:

What are Tools of Product Differentiation?

Product Classification or Tools of Product Differentiation:

As products have many tangible and intangible attributes so products should be consider in identifiable groups, formally using a classification pattern which aids marketing planning.

85_Tools of Product Differentiation.png

Tools of Product Differentiation

Consumer goods are additionally divided in four groups that are describes as under: convenience goods, shopping goods and speciality goods.

i. Convenience Goods: These are generally inexpensive items.

ii. Shopping Goods: Shopping goods comprises durable and semi durable items.

iii. Speciality Goods: Consumers of area goods pay for prestige and also product itself. For example: Jewelly, branded designer, clothes and watches.

iv. Unsought Goods: The customer not taken as these goods before made conscious of them or goods that are unaware.


Related Discussions:- What are tools of product differentiation

Types of strategies used in international marketing, What are the types of ...

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

Caselet, Critically analyze Mr. Vincent?s reasoning in mangementk question ...

Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#

What role does copy play in a campaign, Problem 1: What role does copy ...

Problem 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points required to be addressed from Unit 6 com

Explain the concept of web marketing, Explain the concept of Web marketing....

Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format

Value and satisfaction, Value and Satisfaction Customer value: it is t...

Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ

How is american marketing association refined research, How is American Mar...

How is American Marketing Association refined about the marketing research? Although, the American Marketing Association (AMA) redefined marketing research like a function that li

Systems of equations, the sum of square of two is 13 and the sum of thrice ...

the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?

Case of the quality crusader, Q: What types of common cause variation and ...

Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di

Why does your subjects not have consumer behaviour, i need a literature rev...

i need a literature review written by you on a consumer behaviour . Please help I cannot send any email it says error

International Marketing, David Ricardo''s theory of comparative advantage i...

David Ricardo''s theory of comparative advantage is an improvement over Adam Smith''s theory of absolute advantage.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd