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What are the various stages of new product development?
Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision is called for proceeding to ten next stages: product strategy development, idea generation, idea screening, concept testing, business analysis and mark share analysis, test marketing and commercialization or crash introduction
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Answer for a caselet
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
what are the notes?
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
approaches that are followed by FMCG companies
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