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What are the various stages of new product development?
Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision is called for proceeding to ten next stages: product strategy development, idea generation, idea screening, concept testing, business analysis and mark share analysis, test marketing and commercialization or crash introduction
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
factors influecing product mix
Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p
Components of the promotion mix:- Promotion Mix comprises 5 elements i) Advertisement : - It is a non personal appearance of presentation of Good, Ideas, Services by a
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell
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