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What are the Two types of exchange
Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to dominate commercial transactions, Hence recently there has been a substantial movement towards relational exchanges. Or we can say a mixture of exchanges occurs, and every organisation has a portfolio of differing types of exchange that it maintains with different customers, suppliers and other stakeholders. Communication is an essential element, similar to an oil, which lubricates these exchanges, enabling them to function. Though, to enable these different exchanges to function properly, different types of communication are necessary.
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
assignment theory for budgeting decision
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
• example of product line strategies
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
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Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
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