What are the two types of exchange, Marketing Management

Assignment Help:

What are the Two types of exchange

Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to dominate commercial transactions, Hence recently there has been a substantial movement towards relational exchanges. Or we can say a mixture of exchanges occurs, and every organisation has a portfolio of differing types of exchange that it maintains with different customers, suppliers and other stakeholders. Communication is an essential element, similar to an oil, which lubricates these exchanges, enabling them to function. Though, to enable these different exchanges to function properly, different types of communication are necessary.

 


Related Discussions:- What are the two types of exchange

Determine the major decision of marketing activities, Determine the major d...

Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products

Marketing function of the physical supply, Function of the physical supply:...

Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u

MBA, Ask question :how can marketers use maslow''s hierarchy need theory in...

Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)

Describe the manufacturing process , As discussed in the video lectures for...

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

Uses of sales promotions, Uses of sales promotions: 1.       For facili...

Uses of sales promotions: 1.       For facilitating introduction of new products, 2.       For retrieving lost accounts, 3.       For overcoming a unique competitive situ

Explain the various elements of the marketing process, A Convertible Ultrab...

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi

Show the legal regulations on advertising, Q. Show the Legal Regulations on...

Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver

Differentiated pricing, Differentiated pricing  - Some of the firms char...

Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

Support media used in advertisement, Q. Support Media used in advertisement...

Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has

Merits of a standardized international marcom campaign, Question 1: It ...

Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd