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What are the Two types of exchange
Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to dominate commercial transactions, Hence recently there has been a substantial movement towards relational exchanges. Or we can say a mixture of exchanges occurs, and every organisation has a portfolio of differing types of exchange that it maintains with different customers, suppliers and other stakeholders. Communication is an essential element, similar to an oil, which lubricates these exchanges, enabling them to function. Though, to enable these different exchanges to function properly, different types of communication are necessary.
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When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
right to safety of marketing management
marketing factors influencing pricing decisions
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
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