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What are the tools of marketing in words of McCarthy?
McCarthy classified such tools in four broad groups, that he called the four Ps of marketing:
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
Explain the various approaches that are followed by FMCG Companies in test marketing.
what are the approaches used by FMCG companies in test marketing?
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases
what type of co branding is Nike and Apple involved into?
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