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What are the support activities?
Support Activities:
Support activities help primary activities through providing infrastructure which allows them to take place ongoing basis. These activities as like procurement, hiring the personnel, infrastructure (that is, general management planning, R&D, quality management and government activities), accounting and legal activities and many more are handled by different departments. The value chain comprises a profit margin creating value which exceeds costs so as to produce a return for the effort.
The portfolio of products that a given organization produces for market consumption is the product mix.
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explain the various elements of marketing process
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