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What are the several types of promotional schemes?
Different types of promotional schemes are distributed within the following manner as given here:
a) Consumer-promotion tools
b) Trade-promotion tools
c) Business-promotion tools.
Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how
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Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
how to draw consumer profile of a typical buyer of ray ban?
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Characteristics of Sellings oriented concept of marketing, Marketing Management
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evaluate promotional strategies used by retailers
write a note on Importance & scope of marketing?
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