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What are the several types of promotional schemes?
Different types of promotional schemes are distributed within the following manner as given here:
a) Consumer-promotion tools
b) Trade-promotion tools
c) Business-promotion tools.
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Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
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Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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