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What are the product levels in marketing?
Product Level in Marketing:
Marketers require to think through five level of product when planning its market giving as each level add extra customer value as demonstrated in given figure:
Product Level in Marketing
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
considering the concept of product life cycle, where would you put video games in their life cycle
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
what is the solution of n dimensional laplace equations ??
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
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