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What are the parts of Convenience Goods?
These are further divided within two goods:
a. Staple convenience goods. All goods are consumed there by most people every day (for example: Milk, bread and potatoes)
b. Impluse convenience goods. Those goods which are not already preplanned and also purchase onto the spot.
what are advantages and disadvantages of five maketing philosophies
i want to add the 7p''s in hotel industry
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
market testing
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
How can I submite problems for review
elaborate market positioning errors broadly
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
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