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What are the parts of Convenience Goods?
These are further divided within two goods:
a. Staple convenience goods. All goods are consumed there by most people every day (for example: Milk, bread and potatoes)
b. Impluse convenience goods. Those goods which are not already preplanned and also purchase onto the spot.
Inflation The overall and general increment in price level for goods and services in a particular economy. Inflation can be viewed by a raise in the general cost of living or a
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
explain the various approaches better followed by smcg companies in test marketing?
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
how cost structure influence o in pricing a product/
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
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