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What are the objectives of Marketing Information System?
Objectives of Marketing Information System
This comprises marketing planning system, implementation system and marketing organization, and marketing control system. After that these four systems are part of coordinating marketing, here other department join to attain business objectives. Although, marketing information system is directly related with marketing decisions concerned to product, place, pricing, promotion, people and packaging.
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
Illustrate an example of industrial goods Same product may be classified as consumer goods and industrial goods depending upon its end use. Take for illustration the case of c
images of differentiation tools in marketing
product mix of the lg company
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(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
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