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What are the Marketing Objectives - pricing decisions
A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the market, bigger market share and so on. Prices have to be determined accordingly. For instance, if objective is to maximise sales or have a bigger market share, a low price will be fixed. Recently one brand of washing powder slashed its prices to half, to grab a bigger share of the market.
Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in
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Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
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