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What are the Marketing Objectives - pricing decisions
A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the market, bigger market share and so on. Prices have to be determined accordingly. For instance, if objective is to maximise sales or have a bigger market share, a low price will be fixed. Recently one brand of washing powder slashed its prices to half, to grab a bigger share of the market.
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
considering the concept of product life cycle where would you put video games in thier life cycle
2(x + 4) = 30
Richard Branson launched Virgin Atlantic Airways to take on overpriced British Airways. The first Virgin flight, on June 22, 1984, took off loaded with celebrities and media. The
music2GOmulti-player marketing strategy review
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
Considering the concept of product life cycle, where would you put video games in their life cycle?
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
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