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Question 1:
A. List and describe the brand-building steps?B. Define the term position and brand Image? C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives. B. Distinguish between Active Media and Passive Media with clear examples? C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry? B. Explain the promotional decision process.
Question 4:
Write short notes on the following: A. Define the term consumerism and provide examples. B. Evaluate the Principles For Public Policy Toward Marketing. C. What are the Major Public Policy Issues.
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
what are the inbound logistic,operation,out bound logistic in service industry
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
marketing impact of well designed service guarantee
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
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