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Question 1:
A. List and describe the brand-building steps?B. Define the term position and brand Image? C. Why is trust the primary construct in a brand relationship.
Question 2:
A. Evaluate Promotion Objectives. B. Distinguish between Active Media and Passive Media with clear examples? C. Evaluate how a destination marketer can optimize both types of media for effecting marketing positioning?
Question 3:
A. Define personal selling in the context of service industry? B. Explain the promotional decision process.
Question 4:
Write short notes on the following: A. Define the term consumerism and provide examples. B. Evaluate the Principles For Public Policy Toward Marketing. C. What are the Major Public Policy Issues.
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Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
# what are the uncontollable variables you think may affect the segment of your camera
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
henry assael model of buying decision behaviour along with the diagram
i want to add the 7p''s in hotel industry
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
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