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Question 1:
(i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy industrial equipment? (c) Consumer packaged foods?
Question 2:
The choice of a base for segmenting consumer markets depends on its relevance for differentiating the buying patterns of consumer groups in a particular market. What might be a relevant base(s) for segmenting the market for banking and other financial services?
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
factors infkuencing company strategy
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
What are the significant factors that have led to the success of shopers stop?
importance of product differentiation
what is the importance of branding policies in an organisation
XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo
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