What are the major promotional tools used by a marketer, Marketing Management

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Question 1:

(i) What are the four major promotional tools used by a marketer?
(ii) What kind of promotional mix will you select for;
(a) Consumer durables?
(b) Heavy industrial equipment?
(c) Consumer packaged foods?

Question 2:

The choice of a base for segmenting consumer markets depends on its relevance for differentiating the buying patterns of consumer groups in a particular market. What might be a relevant base(s) for segmenting the market for banking and other financial services?

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