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Question 1:
(i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy industrial equipment? (c) Consumer packaged foods?
Question 2:
The choice of a base for segmenting consumer markets depends on its relevance for differentiating the buying patterns of consumer groups in a particular market. What might be a relevant base(s) for segmenting the market for banking and other financial services?
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
identify and briefly four trends in the macro environment
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
What is consumes behaviour? Consumes Behaviour: The most significant issue for the marketers is to classify the requirements of the consumers since customer and consumer m
I am in very critical condition. i am in bachelore level for 8th semester with the assignment of completion of research based report and i am unable to collect all information in m
Should video game companies continue to alter their products to include other functions, such as email?
Q. Illustrate the Effect on Consumer Choice? Effect on Consumer Choice:- Advertising has favourable consequence on consumer-choice. Advertising give information about a variety
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