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What are the levels of market segmentation?
About the Levels of Market Segmentation:
The number of possible segments which will result by a segmentation analysis can be as some as one or as various as the total number of consumers which are within the total market. Market segmentation demonstrates an effort to raise a company’s targeting precision. This can be carried out at four levels like (w) Segment (x) Niches (y) Local (z) Individual Customer but initially we will discuss about Mass Marketing also.
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
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