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What are the Functions of Advertisement in Marketing?
Functions of Advertisement:
a) Enhance the market potential.
b) Increase the sales.
c) Communication to target group.
d) Increase the profitability of the company.
e) Creation of brand image/ corporate image.
f) Educate the people.
g) Stimulate the customers to buy.
h) Cost effective method of communication.
i) Creation of demand for the products/ services.
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
what is segmentation,positioning?
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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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