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What are the factors to determine the consumer behaviour?
Consumer Buying Dynamic or Determinants of Consumer Behaviour:
There are four factors which determine the consumer behaviour is as follows:
Cultural: Culture, Sub Culture, and Social Class
Social: Reference group, Family, Roles & Status
Personal: Age & Stage in Motivation, Occupation and Economic Circumstances
Psychological: motivation, Perception, Learning and Personality.
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
Why is environmental appraisal important for an organization
approaches that are followed by FMCG companies
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
all triangles have right angles. is that right?
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
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