What are the factors to determine the consumer behaviour, Marketing Management

Assignment Help:

What are the factors to determine the consumer behaviour?

Consumer Buying Dynamic or Determinants of Consumer Behaviour:

There are four factors which determine the consumer behaviour is as follows:

Cultural: Culture, Sub Culture, and Social Class

Social: Reference group, Family, Roles & Status

Personal: Age & Stage in Motivation, Occupation and Economic Circumstances

Psychological: motivation, Perception, Learning and Personality.


Related Discussions:- What are the factors to determine the consumer behaviour

Market segmentation, Looking for an expert to help with market segmenation ...

Looking for an expert to help with market segmenation process

Case study solution, why mayo clinic i so good at customer service

why mayo clinic i so good at customer service

Market specialization, Market specialization: Here the firm concentr...

Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t

Jaguar''s passage to india, #question.Tata Motors recently introduced the n...

#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a

Message contents of advertisement, Q. Message contents of advertisement? ...

Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod

Show the advertising effects on competition, Q. Show the Advertising effect...

Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product

Component of marketing information system, Component of Marketing Informati...

Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva

Give a review on pricing policies for pricing of services, Question 1: ...

Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd