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What are the factors to determine the consumer behaviour?
Consumer Buying Dynamic or Determinants of Consumer Behaviour:
There are four factors which determine the consumer behaviour is as follows:
Cultural: Culture, Sub Culture, and Social Class
Social: Reference group, Family, Roles & Status
Personal: Age & Stage in Motivation, Occupation and Economic Circumstances
Psychological: motivation, Perception, Learning and Personality.
What are levels in internal marketing? Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, a
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
What the social factors have most influence on consumers purchasing
Whats next for Amazon.com? Is cloud computing the right direction for the company? Where else can it grow?
Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
A marketing plan is one of the significant element when an entrepreneur intend to start a new venture, therefore a marketing plan are the written statement of marketing strategies,
Subculture: each culture consists of smaller subcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religion
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
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