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What are the economics circumstances in the consumer behaviour?
Economic Circumstances:
The choices about product are greatly influenced by person’s economic circumstances. This contain consumer’s spend capable income, borrowing, saving, assets, power, attitude and perception towards saving and spending etc.
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
what definition of total sales?
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
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