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What are the disadvantages of licensing in marketing?
The disadvantages of licensing are as given below:
• Restricted form of participation certainly to length of agreement, exact product, process or trademark
• Potential returns from manufacturing and marketing may be lost
• Partner develops identify-how and so licence is short
• Licensees turn into competitors overcome through having cross technology transfer deals and
• Requires considerable fact determining, planning, interpretation and investigation.
What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Some people argue that the presence of an outside threat correlates with a high degree of team cohesion. Would you agree or disagree? Explain your answer.
cost plus pricing
Q. Explain about Effect on Distribution cost ? Production cost is one feature of cost picture the other aspect is distribution cost. Expenditure higher amounts on advertising
Process design can best be improved by Adopting a strategy of continuous improvement.
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
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