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What are the disadvantages of licensing in marketing?
The disadvantages of licensing are as given below:
• Restricted form of participation certainly to length of agreement, exact product, process or trademark
• Potential returns from manufacturing and marketing may be lost
• Partner develops identify-how and so licence is short
• Licensees turn into competitors overcome through having cross technology transfer deals and
• Requires considerable fact determining, planning, interpretation and investigation.
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what are famous examples of down-market stretching done by large companies?
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