What are the disadvantages of licensing in marketing, Marketing Management

Assignment Help:

What are the disadvantages of licensing in marketing?

The disadvantages of licensing are as given below:

• Restricted form of participation certainly to length of agreement, exact product, process or trademark

• Potential returns from manufacturing and marketing may be lost

• Partner develops identify-how and so licence is short

• Licensees turn into competitors overcome through having cross technology transfer deals and

• Requires considerable fact determining, planning, interpretation and investigation.


Related Discussions:- What are the disadvantages of licensing in marketing

Discuss the following topic, 1.Value delivery process and value chain 2.A h...

1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment

Distinguishing features of an consumer, Q. Give the distinguishing features...

Q. Give the distinguishing features of an consumer?  Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:-   Demographic that includes size of

Communication differences, Communication Differences Having identified...

Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences

BLOCK BOX, CUSUMER MIND IS A BLOCK MIND DISCOUSES

CUSUMER MIND IS A BLOCK MIND DISCOUSES

Define the storage in marketing function, Define the storage in marketing f...

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

Test marketing, what is test marketing?explain the various approaches that ...

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing

Refute or assess the validity of this statement, A Supervising Officer of a...

A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad

Describe the one-way communication, Describe the one-way communication ...

Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v

1313, In a production of West Side Story, eight actors are considered for t...

In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?

Marketing, How should Shoppers’ Stop develop its demand forecasts?

How should Shoppers’ Stop develop its demand forecasts?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd