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What are the disadvantages of licensing in marketing?
The disadvantages of licensing are as given below:
• Restricted form of participation certainly to length of agreement, exact product, process or trademark
• Potential returns from manufacturing and marketing may be lost
• Partner develops identify-how and so licence is short
• Licensees turn into competitors overcome through having cross technology transfer deals and
• Requires considerable fact determining, planning, interpretation and investigation.
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
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CUSUMER MIND IS A BLOCK MIND DISCOUSES
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
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In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?
How should Shoppers’ Stop develop its demand forecasts?
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