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What are the Convenience Goods?
Convenience Goods:
These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of per week is, for the most part, made of convenience goods.
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
difference between the personal selling and salesmanship?
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
what are the reasons for market segmentation and its advantages
Please perform required valuations in the template provided. What conclusions can you draw from the value range obtained? Could you suggest a change in the template to improv
What are the Aims of marketing communications Aims of this introductory module are to explore some of the concepts associated with marketing communications and to develop an a
how to make a project report in software development organisation?
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
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