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What are the Convenience Goods?
Convenience Goods:
These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of per week is, for the most part, made of convenience goods.
What do you mean by Business to Business in e-commerce? B2B stands for Business to Business , it is the type of e-commerce. This is a mode of conducting business among two
explain Henry Assael Model of buying decision behaviour along with diagram
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi
#questexplain buying situation change in the purchase of following products and services ?a computer system ion..
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
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