What are the complexity of the communications, Marketing Management

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What are the complexity of the communications

Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks at the strength of relationship between organisations in a network, and refers to them as 'loose or tight couplings'. These couplings, or partnerships, are influenced by communications which are transmitted and received. Role that organisations presume in a network and the manner in which they undertake and complete their tasks are, in part, shaped by variety and complexity of the communications in transmission throughout network. Issues of channel or even network control, leadership, subservience and conflict are implanted in form and nature of communications exchanged in any network.

 


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