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Question 1:
(a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker?
(b) Using relevant examples, illustrate how Human Resource Management can be used to support a successful knowledge management initiative.
Question 2:
(a) Explain what is a learning organisation and what are its main features? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) Effective knowledge management requires an appropriate knowledge culture. Using the LEAWITTS model, explain how an organisation can create the right knowledge culture in order to support a knowledge management initiative.
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
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What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
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