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Question 1:
(a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker?
(b) Using relevant examples, illustrate how Human Resource Management can be used to support a successful knowledge management initiative.
Question 2:
(a) Explain what is a learning organisation and what are its main features? Explain your answer in the light of the ‘Fifth Discipline' of Peter Senge.
(b) Effective knowledge management requires an appropriate knowledge culture. Using the LEAWITTS model, explain how an organisation can create the right knowledge culture in order to support a knowledge management initiative.
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
why BBA student needs study marketing
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
list out the secondary sources of information while pursuing market research?
Approaches to environmental scanning: 1. Systematic approach: in this approach, formats for various issues are developed and is done systematically in a step by step fa
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
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