What are the benefits of survey methods, Marketing Research

Assignment Help:

What are the benefits of survey methods

Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, instrument development and response bias. Developing accurate survey instruments is a tough task and at times is time consuming. Moreover, because of instrument measurement being structured in nature, in-depth and detailed data structures as gathered in exploratory research can't be collected. One of the key problems with survey methods is to determine whether respondents are responding truthfully or not. There is little crosschecking and flexibility available in comparison to exploratory designs. There is additionally a possibility of misinterpretations of data results and employment of inappropriate statistical analysis procedure.

 


Related Discussions:- What are the benefits of survey methods

Research for problem formulation, Problem formulation process mainly consis...

Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can

Approaches to belief change exist, Q. Approaches to belief change exist? ...

Q. Approaches to belief change exist? Numerous approaches to belief change exist. 1. Change currently held beliefs . It is in general very difficult to attempt to change be

Queuing analysis, RatLand is a large family theme park located in central T...

RatLand is a large family theme park located in central Texas.  Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up

Describe the use of forward questions in questionnaire, Describe the use of...

Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene

What is the meaning of advertising, Problem 1 What is the meaning of ad...

Problem 1 What is the meaning of advertising? Explain the advertising pyramid with a neat diagram. Meaning Advertising pyramid Problem 2 What do you underst

Explain about the specific information questions, Explain about the specifi...

Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca

Promoting products abroad, PROMOTING PRODUCTS ABROAD : The various methods...

PROMOTING PRODUCTS ABROAD : The various methods of export promotion usually adopted are advertising, direct mailing, point of purchase displays, and trade fairs and exhibitions. L

What are the steps involved in questionnaire building, What are the steps i...

What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd