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What are the benefits of packaging in the product line?
Benefits of Packaging are as given below:
a. This protects a product in a means to the consumer.
b. This provides protection to the product after this is purchased.
c. Package shape and size should be appropriate for displaying and stocking the product into the store.
d. This helps to classify a product and it may prevent substitution of competitive products.
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
Consumer mind is black box. Discuss
what are famous examples of down-market stretching done by large companies?
2 calculations
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
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