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What are the benefits of packaging in the product line?
Benefits of Packaging are as given below:
a. This protects a product in a means to the consumer.
b. This provides protection to the product after this is purchased.
c. Package shape and size should be appropriate for displaying and stocking the product into the store.
d. This helps to classify a product and it may prevent substitution of competitive products.
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
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