Explain Relationship-marketing concept, Business Management

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Question 1:

Discuss the importance of applying the relationship-marketing concept to the marketing activities of Wal-Mart.

Question 2:

Explain how Wal-mart can monitor and measure the quality of the services it is offering to its customers.

Question 3:

Discuss the principles of "market skimming "and "market penetration" pricing strategies and what are the strategies adopted by Wal-Mart in this present case.

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