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What are Suppliers Firms and Resellers in the Microenvironment of a company?
Suppliers:
Suppliers Firms and individuals which provide the resources required by the company and its competitors to create goods and services.
Resellers:
The individuals and organizations which buy goods and services to resell at a profit.
explain the various approaches that are followed by FMCG companies in test marketing.
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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.
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How should Shoppers? Stop develop its demand forecasts?
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