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What are the personal factors to determine the consumer behaviour?
Personal Factors:
A consumer’s decisions are also influenced by his personal characteristics with age, life style and occupation as: Age and Stage in Life Cycle, Education and Occupation, Life Style and Economic Circumstances.
2(x + 4) = 30
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difference between the personal selling and salesmanship?
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Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Discuss the factors that need to be considered when developing an international marketing communication campaign
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