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What are levels in internal marketing?
Internal marketing should take place at two levels. Initial level, the various marketing functions are sales force, customer service, advertising, product management and marketing research, which should work together. At other level, marketing should be embraced by the other departments, they should also think customer. As say, “Marketing is not a department much more a company orientation”.
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Market and Sales management End of Module Project Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what ex
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
identify and briefly describe four treands in the macro/market
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Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Market Expansion?
Question 1: Describe the classification of retailer in detail. Definition of Retailer Classification of Retailer Question 2: Explain the four principal com
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
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