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What are the interest of organization, customers and society?
We should be specified here the interests of the organization, customers, and society. Very frequently these interests conflict, for that here are five option concepts under that organizations conduct their marketing activities: production concept, product concept, selling concept, marketing concept and societal marketing concept.
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
The responsibility of manufacturing to provide safe products is clear product liability refers to the legal obligation of a manufacturing or seller to compensate for injury or dama
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
give me few examples of target market
marketing impact of well designed service guarantee
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
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