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What are Industrial Goods?
Industrial Goods:
Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, accessories, raw material, component parts and material and supplies.
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
topic review
explain the various elements of marketing process
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external
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